The inflatable totem, also known as an inflatable column, is one of the most popular inflatable POP displays. At sporting events, trade fairs or even cultural events, inflatable totems are the standard inflatable structures par excellence.
With a customised design for your inflatable totem, you offer a structure that reflects your company’s unique identity, making your promotional message even more powerful!
Our customers include Haribo, Aperol and Canon, who use them for their advertising campaigns, and Kéolis, who use them to direct the public at outdoor events.
The French Rugby Federation install inflatable totems around sport at French team matches and along roadsides during the Tour de France cycling race.
What is an inflatable advertising totem?
On the edge of a stadium, in a shopping centre car park, on a shop front or near a trade show stand, you’re bound to have seen inflatable advertising totems or columns. But how well do you know their characteristics?
Inflatable advertising totems can be seen from dozens of metres away, attracting consumers’ attention and generating traffic to your event. They are also very popular with your customers, who always prefer a more fun and friendly way of communicating than a traditional campaign. So opting for a made-to-measure inflatable advertising column at a professional, commercial or sporting event is an excellent way of reinforcing your brand image.
It’s now possible to find quality inflatable advertising totems at affordable prices. Don’t delay in seizing this opportunity to implement a powerful and memorable communication strategy!
How does an inflatable advertising totem work?
At Airsystems, we offer two types of inflatable totem depending on your needs: the inflatable advertising totem operates with forced air while the standard inflatable totem operates with captive air. In the first case, the structure is kept under pressure using a blower directly connected to the structure. In the second case, the totem is inflated using an external inflator and then closed again when the totem is ready for use. The bladder is watertight and covered with a polyester cover.
A standard inflatable totem in captive air
Standard inflatable totems are similar to traditional columns. Fairly narrow, they take up very little space on the ground and don’t clutter up the space. Derived from the aeronautics industry, our inflatable columns are made from a watertight tube covered with a polyester cover. Choose them if you like simplicity and aim for efficiency.
A custom-made inflatable totem with forced-air
If you prefer to surprise your customers with something original, opt instead for a custom-made inflatable advertising totem. These forced-air structures are 100% customisable. Made from polyester fabric with polyurethane induction, the inflatable advertising column can take any shape you want: the only limit is your imagination!
Inflatable totem sizes
We offer three heights of totem pole:
Why choose an inflatable advertising totem or column?
Today, the inflatable advertising totem is the ideal marketing sign. Businesses, associations and local authorities are putting this structure at the heart of their communication campaigns. And so many of them are using it, because it has a number of significant advantages.
Customise your inflatable
This is the first advantage of inflatable advertising columns, and certainly one of the most important: you can personalise your structure so that it resembles your brand and is easily identifiable for consumers. Customisable with the cover that covers your standard inflatable totem or printed in full print directly on your advertising inflatable column, make your inflatable structure the representation of your brand. As an option, an LED can be integrated into your structure. The illuminated inflatable column enhances your visibility both day and night.
Improve your visibility
Inflatable columns can be up to 3 meters high, making them real eye-catchers. In a shopping centre, a professional event or a sporting event, using an inflatable totem is an excellent way of making yourself visible and getting noticed. It’s an opportunity to get a head start and make yourself known to potential future customers.
Generate traffic
This is a direct result of the visibility of your inflatable advertising column. As soon as visitors spot your totem in the distance, their attention is caught and their curiosity piqued. They can’t resist taking a closer look. So you generate more traffic than neighbouring shops or stands and maximise your chances of convincing consumers to use your services or choose your products.
Look after your brand image
An inflatable advertising totem stands out from the ordinary and appeals to the curious young and old alike. As guarantors of your brand image, our inflatables are powerful brand marketing tools that allow you to reflect your story and leave a memorable souvenir of your brand. It’s an opportunity for you to project a friendly and innovative brand image to the public.
Install your inflatable totem quickly and easily
Rest assured, inflatable advertising columns won’t cause you any logistical problems – quite the contrary. They’re very easy to assemble, so you won’t have to worry about incomprehensible instructions for use, and you won’t have to use all your staff to get the job done. For a forced-air totem, plug it into a conventional socket. For a captive air totem, a small motor is supplied with the structure. Connect the motor to the totem then remove it by closing the valve.
Store your structure easily when you don’t need it
Once deflated, your inflatable advertising totem can be easily stored in a small bag, so it won’t clutter up your supplies. This small packaging also comes in very handy when you need to transport your structure from one place to another.
Accessories & Options
An inflatable advertising column is always supplied with accessories. Others are optional.
Carry bag
The carry bag is supplied with the inflatable advertising totem, equipped with shoulder straps and a sturdy fastening. It’s strong, waterproof and specially designed to hold your structure. Because it’s reusable, you can take it with you to different events in distant locations. Put it in its carry bag and it will arrive safely at its destination.
The inflator
Obviously, you’re not going to inflate your spine yourself. So an inflator is there to help your structure take shape as quickly as possible. You only use it for a short time if your inflatable advertising totem is captive air.
Anchor stakes
Anchor pegs are also supplied with the inflatable advertising column. They hold the structure to the ground when it is inflated. If you plan to install it on difficult terrain, such as sand, you’ll need more specific pegs, which are optional.
Internal lighting
(for forced-air totems)
Are you planning to install your inflatable in a dark place? Are you planning to use it in the evening in winter or during a night-time event? Choose the optional internal lighting! This illuminates your totem and makes it visible from hundreds of metres away. The visual effect is exceptional and your illuminated inflatable column becomes like a beacon shining in the dark.
Impression de housse amovible
Full print removable covers are available for your standard captive air inflatable totems. They cover your structure and also have a commercial purpose, as they can carry your logo or that of your sponsors. They also allow your inflatable totems to adapt to all your events. Removable covers allow you to adapt to the visual identity of each of your tournaments!
An inflatable advertising totem for all sporting events
If you’ve ever been to a sporting event, you’ll have noticed that inflatable advertising totems play an important role. In particular, they were used at the 2019 Women’s World Cup and at the matches of the French rugby team. These inflatable sports totems can carry the colours of a team or a sponsor. So whether you’re a sports team taking part in a tournament or a company sponsoring it, think about advertising inflatable columns. The public attending the event will be interested in your structure and you’ll be pulling off a major marketing coup.
Use your inflatable for a commercial operation
Inflatable advertising totems are an excellent way of warning consumers passing by your point of sale that a commercial operation is taking place there. It could be a promotional event, a product launch or a shop opening. In all cases, the aim is always the same: to catch the eye of passers-by and encourage them to take a closer look to encourage them to buy from you.
Inflatable advertising totems and columns are a major asset for your next communication campaign. Customisable, hard-wearing and visible from a great distance, they carry your company’s colours, name and logo, and invite customers to come closer. So they’re an excellent way of advertising and generating traffic in your shop, on your stand, or at your sports tournament.
So invest in an inflatable advertising totem now!
